EDITORIAL: B-M’s Y2K service relieves Europe

Burson-Marsteller’s decision to launch a worldwide 24-hour emergency service to deal with companies’ Y2K problems might well come as something of a relief to its European clients.

Burson-Marsteller’s decision to launch a worldwide 24-hour

emergency service to deal with companies’ Y2K problems might well come

as something of a relief to its European clients.



To date, moves by a majority of European governments to deal with

potential problems created by the millennium bug and public fears about

the fallout have been marked, with the possible exceptions of France and

the UK, by a distinct lack of haste. Government campaigns have been

low-key, while the devolution of responsibility to large-scale Y2K

compliant private sector organisations has led to a dangerous

over-emphasis on those best equipped to weather the storm, with too

little focus on SMEs.



There has also been a dangerous lack of co-ordination of business and

public information campaigns - a major problem in an increasingly global

commercial economy - which creates a worrying, if timely, opportunity

for consultancies such as B-M to utilise its global networks and provide

a millennial crisis management system.



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