Judge and Jury: Restrained pomp over nuptials puts monarchy back in public favour - If the Belfry wedding was a consumer PR dream, this year’s Royal wedding proved equally effective - by staying low-key, says Trudy Worth, managing director, Countr

The Brits love a good wedding and the events of 19 June were no exception, despite the happy couple’s attempts to keep it low-key. Now the vows and flag-waving are over, how has the latest royal wedding been received and what impact, if any, has it had on the reputation of the monarchy?

The Brits love a good wedding and the events of 19 June were no

exception, despite the happy couple’s attempts to keep it low-key. Now

the vows and flag-waving are over, how has the latest royal wedding been

received and what impact, if any, has it had on the reputation of the

monarchy?



The overall impression was that the bride and groom were a modern couple

who had thought seriously about marriage before walking down the aisle,

and who had a significant amount of control over the proceedings.



This differentiated Sophie and Edward from previous royal couples, and

the choice of Windsor Castle emphasised the desire to do things

differently.



The choice of format for the day was also a shrewd move. The late start

gave the TV coverage a more relaxed feel, and we felt we were getting a

snapshot of events rather than a full day’s pomp and ceremony. This

captured the sprit of the times and led to a slicker and more stylish

production.



The departures from tradition say many things about the couple, but I am

not convinced that this contemporary image will extend to the rest of

the Royal family.



The wedding was more low-key than those of both Charles or Andrew, but

it was far from ordinary or simple. However hard they try, the Earl and

Countess of Wessex are an integral part of a British institution based

on wealth, class and pageantry.



But we shouldn’t forget that being part of the modern monarchy is a

tough brief. We want them to be ordinary but to retain their mystique;

we wanted to see a wedding which cost less and yet we expected all the

trimmings.



The media have not had a royal story for some time, so it is all credit

to Sophie, Edward and those involved in the wedding that they generated

so few headlines in the run up to the big day. The Sophie holiday snap

expose printed in the Sun was swiftly dealt with and worked in a

positive way for the couple, generating high levels of public

sympathy.



The wedding must be seen as a success for the Royal family. There is a

general feeling this this one will work and, if anything, the wedding

left people wanting more of the royals. After years of less than happy

news about the family, this can only be a good thing.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in