BORDER LINES: SWITZERLAND - B-M buys all its Jaggi holding

Burson-Marsteller has acquired the remaining shares in its partly-owned Swiss partner, Jaggi/Burson-Marsteller. B-M has held a 70 per cent stake in the Swiss full-service agency since 1997, now increased to 100 per cent. Burson-Marsteller worldwide chief executive Chris Komisarjevsky said: ’Switzerland is of strategic importance to Burson-Marsteller.’ Jaggi founder Dieter Jaggi will continue as chairman; founding partner Ulrich Bollman takes over as managing director. Clients include Unilever, Glaxo Wellcome and Smithkline Beecham, as well as Swiss telecoms company Swisscom.

Burson-Marsteller has acquired the remaining shares in its

partly-owned Swiss partner, Jaggi/Burson-Marsteller. B-M has held a 70

per cent stake in the Swiss full-service agency since 1997, now

increased to 100 per cent. Burson-Marsteller worldwide chief executive

Chris Komisarjevsky said: ’Switzerland is of strategic importance to

Burson-Marsteller.’ Jaggi founder Dieter Jaggi will continue as

chairman; founding partner Ulrich Bollman takes over as managing

director. Clients include Unilever, Glaxo Wellcome and Smithkline

Beecham, as well as Swiss telecoms company Swisscom.



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