BORDER LINES: PARIS - MS&L wins pitch for Indian perfume

MS&L France has won a competitive pitch to promote the November launch of a perfume by Indian petrochemicals firm Gandh Sugandh. For a #60,000 six-monthly fee, the agency will handle media relations, PR and event management. The as-yet unnamed brand, is positioning itself against luxury names such as Chanel and Christian Dior. MS&L managing director Isabelle Gallemaert, said: ’We will aim for all types of media - fashion, home decoration and news.’ If successful, Gandh Sugandh plans to launch the perfume in the UK, an account which MS&L also expects to handle.

MS&L France has won a competitive pitch to promote the November

launch of a perfume by Indian petrochemicals firm Gandh Sugandh. For a

#60,000 six-monthly fee, the agency will handle media relations, PR and

event management. The as-yet unnamed brand, is positioning itself

against luxury names such as Chanel and Christian Dior. MS&L managing

director Isabelle Gallemaert, said: ’We will aim for all types of media

- fashion, home decoration and news.’ If successful, Gandh Sugandh plans

to launch the perfume in the UK, an account which MS&L also expects to

handle.



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