BORDER LINES: MUNICH - Microsoft shifts PR out of marketing

Microsoft has taken its PR operations out of its marketing department in Germany to clarify communications between PR and the firm’s general manager, Richard Roy. Microsoft PR general manager Kurt Braatz, who leads an eight-strong team and has held the post for the past two years, will report to Roy. Braatz previously reported to marketing head Gregory Gordon.

Microsoft has taken its PR operations out of its marketing

department in Germany to clarify communications between PR and the

firm’s general manager, Richard Roy. Microsoft PR general manager Kurt

Braatz, who leads an eight-strong team and has held the post for the

past two years, will report to Roy. Braatz previously reported to

marketing head Gregory Gordon.



The in-house PR team handles corporate, product and internal PR.

Additional PR tasks such as events, press releases and conferences are

handled by agency Expresso.



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