MILAN: Riunione Adriatica di Sicurta (RAS), Italy’s second largest
insurance company, has appointed a new communications director as
competition hots up in the industry.
Dario Sereni will replace Fulvio Reggente at the head of the 20-strong
communications team. Reggente steps down after five years to head
promotions and sponsorship for RAS. He will report to Sereni.
Sereni said: ’The insurance industry in Italy is not used to dynamic
communications. With the European market and the arrival of new
competitors, it is more pressing.’
He has worked for the past year as a PR consultant to recycling and
renewable energy company Celtica Ambiente.
Prior to that, he was media relations head at Telecom Italia for six
months, after a career as a financial journalist. He headed the Italian
financial news agency Il Sole 24 Ore Radiocor for ten years, and worked
for its sister paper Il Sole 24 Ore.
Sereni is responsible for external relations, sponsorship, media
relations, promotional activity and internal communications. He reports
to chairman Angelo Marchio.
Part of his brief will be to alter the perception that insurance is a
tax, not a service.