Opinion: From our Readers - The World Cup is just the start for brands

With World Cup promotions dominating over the past few months, the public has clearly developed a taste for sports themed offers and there are plenty more opportunities for brands (Features, 4 June).

With many sporting events to look forward to, now is the time for brands to start planning their promotions and carefully linking them to the event of their preference.

Philip Penlington, director, Fotorama.

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