Fair trade charity appoints Oasis to support kitemark

Oasis Media has been appointed to promote the Fairtrade Foundation, which runs a kitemark scheme for ethically traded products.

Oasis Media has been appointed to promote the Fairtrade Foundation,

which runs a kitemark scheme for ethically traded products.



The mark certifies products, such as coffee brand Cafe Direct, as

’ethically traded’ - that is, from which profits are shared with the

producers.



Oasis media will run a three-year campaign to establish wider

recognition of the Fairtrade mark on consumer products. Previously the

organisation, which was set up in 1996, ran its PR in-house.



Oasis Media communications head Ivor Peters said: ’Our role is to ensure

that the mark becomes synonymous with ethically traded products. We want

to ensure that individual brands do not become bigger than the mark

itself.’



Oasis is planning campaigns built around the support of celebrity chefs

for ethically traded products, to underline the fact that buying

ethically traded products does not mean sacrificing quality.



Sales of fairly traded products are now worth #25 million a year; 12 per

cent of consumers are said to recognise the Fairtrade mark already.



Other Oasis clients include the Tear Fund and Refuge.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in