At his fourth World Cup, comms director Adrian Bevington is leading the FA's media operations. Also based with the England team are FA head of media operations Joanne Budd, head of media relations Mark Whittle and web editor Stuart Mawhinney.
On a global level, more than 3,000 print and online journalists, and 15,000 TV and radio staff, are in South Africa.
Accordingly, the FIFA has employed a senior team of seven media managers, who will oversee 44 PR officers, plus a further 25 volunteers manning a media phoneline.
Co-ordinating all this from Johannesburg are longstanding media operations manager Alain Leiblang - who worked at the last two World Cups, as well as for the organising committee of the France 1998 tournament - and media relations manager Delia Fischer.
Also mounting a major PR operation is the South African Organising Committee, which deals with the operational side of the tournament and will jointly handle media enquiries with FIFA.
(Additional research by Patrick Smith).