The Royal College of Nursing will consider drafting in a public
affairs agency as a result of the communications revamp undertaken by
Deborah Rozansky, its director of public affairs. Newly-promoted head of
public affairs Michelle Dixon said the nursing body may appoint an
agency, but only when it had developed a cohesive public affairs
strategy. As part of the restructure, Dixon will appoint a campaign
manager to work with other organisations and patient groups to improve
standards of care.