PUBLIC SECTOR: Local councils admit defeat in PR hunt

Brent Council this week admitted defeat, for the time being at least, in its hunt to attract a PR heavyweight, nearly three months after its offer of an open brief and up to #64,000 per year to tempt the right person. Brent is not the only council trying and failing to attract high-calibre PR professionals into its top communications job.

Brent Council this week admitted defeat, for the time being at

least, in its hunt to attract a PR heavyweight, nearly three months

after its offer of an open brief and up to #64,000 per year to tempt the

right person. Brent is not the only council trying and failing to

attract high-calibre PR professionals into its top communications

job.



Lambeth Council advertised three months ago for a PR chief and is

offering an even higher salary than Brent, rumoured to be #90,000, but

the post remains unfilled. Hammersmith and Fulham Council, which does

not suffer the image problems of Brent and Lambeth, has still failed to

lure its first communications director, three months after the decision

to create the role. Adrian Roxon, managing director of public sector

specialist Citigate Westminster, said: ’It is not a problem peculiar to

any particular council; the image of local government is a question that

all councils need to address.’



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