Houghton joins Ketchum hi-tech

The head of Shandwick’s 40-strong corporate division, Richard Houghton, has left after three years to become managing director of Ketchum’s technology practice.

The head of Shandwick’s 40-strong corporate division, Richard

Houghton, has left after three years to become managing director of

Ketchum’s technology practice.



Houghton will report to Ketchum UK chief executive James Maxwell, who

has briefed him to develop the agency’s technology arm.



The practice, with 16 staff, is worth around #1.2 million in annual fees

and works for clients including BT and anti-piracy trade association the

Business Software Alliance.



Houghton starts on Monday and, as one of Ketchum’s three managing

directors, will join the agency’s board.



He replaces Mike Hatcliffe, who left last month to head the corporate

division of Ketchum’s Chicago office. Hatcliffe’s corporate role has

gone to Maxwell’s deputy, Richard Aldwinckle.



Houghton joined Shandwick in 1996 as MD of Shandwick-owned travel,

consumer and corporate agency Prime Communications from

Fleishman-Hillard. He was promoted a year ago to the post of chief

executive, corporate, travel and leisure.



Chris Genasi, who runs the corporate practice at Shandwick Welbeck -

Shandwick’s consumer agency - has been promoted to take on Houghton’s

corporate remit.



Responsibility for Shandwick’s travel and leisure division has passed to

Welbeck chief executive Alison Clarke.



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