The head of Shandwick’s 40-strong corporate division, Richard
Houghton, has left after three years to become managing director of
Ketchum’s technology practice.
Houghton will report to Ketchum UK chief executive James Maxwell, who
has briefed him to develop the agency’s technology arm.
The practice, with 16 staff, is worth around #1.2 million in annual fees
and works for clients including BT and anti-piracy trade association the
Business Software Alliance.
Houghton starts on Monday and, as one of Ketchum’s three managing
directors, will join the agency’s board.
He replaces Mike Hatcliffe, who left last month to head the corporate
division of Ketchum’s Chicago office. Hatcliffe’s corporate role has
gone to Maxwell’s deputy, Richard Aldwinckle.
Houghton joined Shandwick in 1996 as MD of Shandwick-owned travel,
consumer and corporate agency Prime Communications from
Fleishman-Hillard. He was promoted a year ago to the post of chief
executive, corporate, travel and leisure.
Chris Genasi, who runs the corporate practice at Shandwick Welbeck -
Shandwick’s consumer agency - has been promoted to take on Houghton’s
Responsibility for Shandwick’s travel and leisure division has passed to
Welbeck chief executive Alison Clarke.