Poll claims third of people do not know what PR is

Almost one-third of the UK population doesn’t know what PR is, a study has found.

Almost one-third of the UK population doesn’t know what PR is, a

study has found.



Despite 28 per cent having no idea what it involves, 24 per cent of

16- to 24-year-olds said they would like to work in PR. The industry

suffers from perception problems: 39 per cent of respondents thought PR

people simply go out to lunch at someone else’s expense.



A poll of 1,000 consumers by market research organisation Audience

Selection found that Sophie Rhys-Jones is the best known PR

professional, with 65 per cent of those polled recognising that she

worked in the industry.



The study was commissioned by Rosalyn Palmer PR. Associate director

Nigel Lawrence said: ’Further work needs to be done to clarify what our

industry is about.’



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