Green & Black's picks 360° Communications for UK PR activity after pitch

360° Communications has been appointed as the retained UK PR agency for Green & Black's following a competitive three-way pitch.

New support: Green & Black's
New support: Green & Black's

The agency will handle all consumer and trade PR for the brand, including a number of brand initiatives and new product development launches.

Established in 1991, Green & Black's joined Cadbury in 2005. The brand is known for its ethically sourced, premium chocolate and was the first UK brand to earn a Fairtrade mark.

Previously, Green & Black's worked with Phipps PR on a global and UK basis. Phipps will continue to retain its global business.

The agency will report to Green & Black's senior brand manager Gemma Barton and brand manager Anita Kinniburgh. The 360° team will be headed up by head of PR Annaliese van den Berg.



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