Anthony Wreford is the new president and CEO of Diversified Agency
Services Europe, the Omnicom division covering agencies including
Ketchum, Gavin Anderson and Communications Consulting Worldwide (a
holding company for agencies including Countrywide Porter Novelli and
Wreford has acted as a consultant for Omnicom for the past ten years and
founded financial PR firm McAvoy Wreford in 1981. He takes over from DAS
president Michael Birkin, who is giving up his European responsibilities
and moving to New York to concentrate on his global role.