Stewart-Muir Communications is under the impression that
journalists dream of feeding PR professionals to sharks.
Quite where they got this impression may never be fully understood, but
nonetheless, the agency staged the first ever sponsored shark dive at
the London Aquarium last week.
Three divers - including 24-year-old Paul Jarratt, an account executive
- made the dive, joining six tiger sharks, two brown sharks and one
nurse shark. All are reported to be ’potentially lethal’.
Paul reveals that the most dangerous part of the dive is entering the
tank ’because the sharks can mistake you for food’.
He can also let readers in on the amazingly sophisticated safety
technique that divers use should the sharks get too close for comfort
’You punch them in the nose, and apparently that puts them off,’ he
Nine other staff merely braved the conger eels and stingrays, raising
more than pounds 4,500 for Macmillan Cancer Relief and the Shark Trust.