DIARY: How would you like to scuba dive in my think tank?

Stewart-Muir Communications is under the impression that journalists dream of feeding PR professionals to sharks.

Stewart-Muir Communications is under the impression that

journalists dream of feeding PR professionals to sharks.



Quite where they got this impression may never be fully understood, but

nonetheless, the agency staged the first ever sponsored shark dive at

the London Aquarium last week.



Three divers - including 24-year-old Paul Jarratt, an account executive

- made the dive, joining six tiger sharks, two brown sharks and one

nurse shark. All are reported to be ’potentially lethal’.



Paul reveals that the most dangerous part of the dive is entering the

tank ’because the sharks can mistake you for food’.



He can also let readers in on the amazingly sophisticated safety

technique that divers use should the sharks get too close for comfort

’You punch them in the nose, and apparently that puts them off,’ he

says.



Nine other staff merely braved the conger eels and stingrays, raising

more than pounds 4,500 for Macmillan Cancer Relief and the Shark Trust.



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