The last series of the reality TV show, BB11, is set to start on Channel 4 tomorrow night.
Ian Monk, founder of celebrity PR shop Ian Monk Associates, has warned that the end of the show will have profound implications for the media and publicists.
‘The final freak show may prove instructive in finally setting in stone the demise of the age of celebrity which has defined popular culture since the Millenium,' he said.
‘For a decade, "celebrity parties" peopled by televised oddballs and nonentities have provided a PR no-brainer for a host of brand launches. The ‘stars' themselves have provided revenue streams for agents and publicists hired to promote their celebrity and, sometimes ironically, to ‘manage their image'.'
He added that celebrity magazines will also be affected by the end of the show.
Read Monk's full column later this week.