MEDIA: What The Papers Say: Dome further tarnished by scapegoating

’We have rather lost the PR battle’, was a quote reported by Jonathan Oliver in the Sunday Express (28/5) from an unnamed Dome executive.

’We have rather lost the PR battle’, was a quote reported by

Jonathan Oliver in the Sunday Express (28/5) from an unnamed Dome

executive.



True, but continued finger-pointing by politicians and media was the

main story. The Express provided a thorough history of Dome

mismanagement (24/5), and its editorial was scathing: Bob Ayling has

been made a scapegoat for the politicians.



Norman Tebbit was one of many angry at the deflection of money from good

causes to what he called the ’tacky trivial Dome of Blairite trash’.

(Mail on Sunday, 28/5), but little was mustered in support of its

attractions and Dome architect Lord Rogers actually attacked them.



The fact that ’if the Dome achieves its seven million visitors’ it will

be the second most popular paying attraction in Europe (Observer, 28/5)

did nothing to deflect media ire. It wasn’t Bob Ayling’s fault, the

papers felt, but Simon Hoggart (Guardian, 27/5) and Anne McElvoy

(Independent, 24/5) were two of only four who mentioned that the media

had also played a role.



Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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