’We have rather lost the PR battle’, was a quote reported by
Jonathan Oliver in the Sunday Express (28/5) from an unnamed Dome
True, but continued finger-pointing by politicians and media was the
main story. The Express provided a thorough history of Dome
mismanagement (24/5), and its editorial was scathing: Bob Ayling has
been made a scapegoat for the politicians.
Norman Tebbit was one of many angry at the deflection of money from good
causes to what he called the ’tacky trivial Dome of Blairite trash’.
(Mail on Sunday, 28/5), but little was mustered in support of its
attractions and Dome architect Lord Rogers actually attacked them.
The fact that ’if the Dome achieves its seven million visitors’ it will
be the second most popular paying attraction in Europe (Observer, 28/5)
did nothing to deflect media ire. It wasn’t Bob Ayling’s fault, the
papers felt, but Simon Hoggart (Guardian, 27/5) and Anne McElvoy
(Independent, 24/5) were two of only four who mentioned that the media
had also played a role.
Analysis and commentary by Echo Research.
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