Virginstudent.com, Richard Branson’s internet service provider
aimed at students, is being redesigned in time for the start of the new
academic year this autumn. The site had a low key launch in April, but
Virgin has now hired ad agency BMP DDB and PR outfit Cake to promote its
autumn relaunch. As well as tools like v-mail, an address book and an
on-line organiser, virginstudent. com features local content,
competitions and special offers.