A magazine aimed at promoting the idea that fatherhood can be cool
has been launched by the YMCA. The pilot issue of Dad, priced at pounds
3.25, is Government-funded and edited by Tom Beardshaw, a director of
the think-tank Fathers Direct. The pilot issue has a print run of
10,000, and can be ordered through YMCA centres and over the phone.
Depending on its success, the Government will either pay for further
issues or the publishers will fund it through advertising.