BORDER LINES: B-M launches business group

NEW YORK: Burson-Marsteller has launched its Business-to-Business Speciality Group, a new arm designed to address the needs of fledgling technology start-ups. Bob Horton, B-M’s executive vice-president becomes the managing director and has taken 30 people from B-M’s marketing practice to form the core of the new group. Horton said the new arm would work with established companies as well as start-ups. B-M generated pounds 15 million in businss-to-business income last year, according to PR Week US rankings.

NEW YORK: Burson-Marsteller has launched its Business-to-Business

Speciality Group, a new arm designed to address the needs of fledgling

technology start-ups. Bob Horton, B-M’s executive vice-president becomes

the managing director and has taken 30 people from B-M’s marketing

practice to form the core of the new group. Horton said the new arm

would work with established companies as well as start-ups. B-M

generated pounds 15 million in businss-to-business income last year,

according to PR Week US rankings.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in