BORDER LINES: Ludgate picks up scmp.com PR

HONG KONG: Ludgate Asia has won a brief from scmp.com, the online version of Hong Kong English language newspaper the South China Morning Post, to promote it as the leading source of news and information in Greater China. The appointment followed a five-way pitch against Edelman, Fleishman-Hillard, Ogilvy PR and The Rowland Company. Ludgate will run Asian PR from Hong Kong, led by Asian CEO Martin Spurrier. He reports to scmp.com marketing director Swee Lynn Chong. US PR will be handled from San Francisco, with London coordinating European PR.

HONG KONG: Ludgate Asia has won a brief from scmp.com, the online

version of Hong Kong English language newspaper the South China Morning

Post, to promote it as the leading source of news and information in

Greater China. The appointment followed a five-way pitch against

Edelman, Fleishman-Hillard, Ogilvy PR and The Rowland Company. Ludgate

will run Asian PR from Hong Kong, led by Asian CEO Martin Spurrier. He

reports to scmp.com marketing director Swee Lynn Chong. US PR will be

handled from San Francisco, with London coordinating European PR.



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