INTERNATIONAL: Hong Kong hires Octagon Prism for Asian Games bid

HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has drafted in sports and event management agency Octagon Prism for its bid to host the Asian Games in 2006. The account was awarded following a four-way competitive pitch in early May.

HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has

drafted in sports and event management agency Octagon Prism for its bid

to host the Asian Games in 2006. The account was awarded following a

four-way competitive pitch in early May.



Marlene Lee, Octagon’s regional managing director, will head the

account, reporting to bid chairman and administration secretary Anson

Chan Fang On-sang.



Octagon’s remit covers public affairs, message management, and event

design. The design element includes the event logo and mascot and

presentation of all materials surrounding the event, should Hong Kong

win the bid to host the games.



The bidding process takes place this week in Rio de Janeiro, when Hong

Kong, Kuala Lumpur in Malaysia, New Delhi in India and Doha in Qatar

will present their bids. The winning host for the games is due to be

selected by November.



The 2006 Asian Games are the first to open the hosting to competitive

bid. Previous hosts have been selected by the Olympic Council of Asia

(OCA).



One bidding country, Malaysia, has been accused of running an anti-Hong

Kong campaign. The Malaysian Government is said to have pressured the

OCA to reduce Hong Kong’s voting rights so Macau, China and Hong Kong

share one vote instead of three, since they are all parts of the same

country. India is also thought to have lobbied against Hong Kong on the

grounds that it is not a sovereign state.



Octagon has managed high-profile sporting events in the past, including

the Hong Kong Rugby Sevens tournament.



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