HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has
drafted in sports and event management agency Octagon Prism for its bid
to host the Asian Games in 2006. The account was awarded following a
four-way competitive pitch in early May.
Marlene Lee, Octagon’s regional managing director, will head the
account, reporting to bid chairman and administration secretary Anson
Chan Fang On-sang.
Octagon’s remit covers public affairs, message management, and event
design. The design element includes the event logo and mascot and
presentation of all materials surrounding the event, should Hong Kong
win the bid to host the games.
The bidding process takes place this week in Rio de Janeiro, when Hong
Kong, Kuala Lumpur in Malaysia, New Delhi in India and Doha in Qatar
will present their bids. The winning host for the games is due to be
selected by November.
The 2006 Asian Games are the first to open the hosting to competitive
bid. Previous hosts have been selected by the Olympic Council of Asia
One bidding country, Malaysia, has been accused of running an anti-Hong
Kong campaign. The Malaysian Government is said to have pressured the
OCA to reduce Hong Kong’s voting rights so Macau, China and Hong Kong
share one vote instead of three, since they are all parts of the same
country. India is also thought to have lobbied against Hong Kong on the
grounds that it is not a sovereign state.
Octagon has managed high-profile sporting events in the past, including
the Hong Kong Rugby Sevens tournament.