Help the Aged has appointed Nikki Hill as its new head of
communications. Hill replaces Betty McBride, who left the charity in
March (PR Week, 17 March) to take up the role of director of
communications at the British Heart Foundation.
Hill will report to Help the Aged director of communications Sandra
Chalmers, and will lead an estimated team of 20 people, which includes
PROs, publishing and web site staff. Her remit includes responsibility
for press and public relations, graphics and internal
Hill comes from a five-year stint at the Carers National Association,
where she was director of communications.
’There is huge potential coming up to an election to get the issue of
older people higher up on the social agenda. The parties are already
testing the water on the pensions debate,’ Hill says.
She will be responsible for formulating campaigns on key issues such as
pensions and long-term care and the importance of consultation. The PR
department also manages a number of high profile sponsorships, including
the British Gas Partnership to tackle fuel poverty and isolation.
One of the main challenges Hill faces is establishing a consistent
overall identity for the charity. ’I’ll be looking at sprucing up the
branding,’ she says.
Her appointment follows close on the heels of Help the Aged’s employment
of Julie Edwards, taken on in April (PR Week 7 April) to head special
projects management within the charity’s corporate relations unit.