The awards, the ‘Oscars' of the PR industry, will take place in a glittering awards ceremony on 19 October, at Grosvenor House on London's Park Lane.
A distinguished panel of judges, chaired by Catherine May, Centrica's corporate affairs director, will convene in July to decide upon winners of categories including Campaign of the Year, Consultancy of the Year and Private Sector Department of the Year.
New categories for 2010 include Best Use of Social Media.