British European appoints HDM PR

British European, the airline formerly known as Jersey European Airways, has appointed London agency HDM PR to handle consumer and trade public relations.

British European, the airline formerly known as Jersey European

Airways, has appointed London agency HDM PR to handle consumer and trade

public relations.



There was no pitch for the account, which was previously held by

McCann-Weber. The change in agencies came when McCann-Weber closed its

London office in April, but Exeter-based British European wanted to have

a PR agency based in London.



HDM PR is a division of advertising agency HDM, which handles the

British European account. Paula Laing is the account director on the

public relations side, reporting to Jim French, deputy chief executive

of British European.



HDM PR’s main brief is to handle consumer and trade public relations

surrounding the company name change. It will also be promoting the

airline to a business and leisure audience, particularly pushing

Birmingham, the airline’s hub. It will also focus on publicising the

airline’s new routes, which include Birmingham to Toulouse and

Birmingham to Cork and Shannon.



The airline, which is the third largest scheduled carrier in the UK,

also retains Haggie Financial, for financial PR, and Emerald Media for

crisis management.



Jersey European Airways was formed in 1979, and now carries three

million passengers a year with a turnover of more than pounds 150

million.



It rebranded as British European this month to reflect the fact it is

more than just a regional airline, flying to 15 UK and five

international destinations, with a strategic partnership with Air

France. It has 1,300 staff, and is the largest carrier to and from

Northern Ireland and the Channel Islands.



Other clients of HDM PR, which specialises in travel and leisure,

include Warner Village Cinemas, for which it handles all new openings,

and Destination Quebec.



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