British European, the airline formerly known as Jersey European
Airways, has appointed London agency HDM PR to handle consumer and trade
There was no pitch for the account, which was previously held by
McCann-Weber. The change in agencies came when McCann-Weber closed its
London office in April, but Exeter-based British European wanted to have
a PR agency based in London.
HDM PR is a division of advertising agency HDM, which handles the
British European account. Paula Laing is the account director on the
public relations side, reporting to Jim French, deputy chief executive
of British European.
HDM PR’s main brief is to handle consumer and trade public relations
surrounding the company name change. It will also be promoting the
airline to a business and leisure audience, particularly pushing
Birmingham, the airline’s hub. It will also focus on publicising the
airline’s new routes, which include Birmingham to Toulouse and
Birmingham to Cork and Shannon.
The airline, which is the third largest scheduled carrier in the UK,
also retains Haggie Financial, for financial PR, and Emerald Media for
Jersey European Airways was formed in 1979, and now carries three
million passengers a year with a turnover of more than pounds 150
It rebranded as British European this month to reflect the fact it is
more than just a regional airline, flying to 15 UK and five
international destinations, with a strategic partnership with Air
France. It has 1,300 staff, and is the largest carrier to and from
Northern Ireland and the Channel Islands.
Other clients of HDM PR, which specialises in travel and leisure,
include Warner Village Cinemas, for which it handles all new openings,
and Destination Quebec.