Recognition lands Tory election PR

The Conservative Party has appointed Darlington-based Recognition PR and Marketing to handle a northern press relations brief in the run-up to the next general election.

The Conservative Party has appointed Darlington-based Recognition

PR and Marketing to handle a northern press relations brief in the

run-up to the next general election.



Recognition founding partner Graham Robb will run the four-strong

account team, working to Tory vice-chairman Tim Collins and party leader

William Hague.



The agency is accepting what Robb termed ’competitive’ fees for the

work, on the expectation that forging an association with the Tories

will generate a handful of new business leads.



Robb, who founded Recognition in 1996, stood unsuccessfully against

Ulster Secretary Peter Mandelson for the Hartlepool seat in the 1997

general election. Although the date of the next election is a decision

for the Prime Minister, Robb said the agency would be ’ready by the

autumn of this year, and expectant from the new year on’.



Recognition is tasked with managing all shadow cabinet appearances in

the north of England during the campaign.



The appointment of Recognition comes just days after the hiring of

Newcastle’s Yellow M advertising agency.



Robb said: ’Hague demonstrated his commitment to the regions when

choosing the Tory Party’s advertising and PR agencies. The north of

England can claim to have made a real break into the London-dominated

political arena.’



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