The Conservative Party has appointed Darlington-based Recognition
PR and Marketing to handle a northern press relations brief in the
run-up to the next general election.
Recognition founding partner Graham Robb will run the four-strong
account team, working to Tory vice-chairman Tim Collins and party leader
The agency is accepting what Robb termed ’competitive’ fees for the
work, on the expectation that forging an association with the Tories
will generate a handful of new business leads.
Robb, who founded Recognition in 1996, stood unsuccessfully against
Ulster Secretary Peter Mandelson for the Hartlepool seat in the 1997
general election. Although the date of the next election is a decision
for the Prime Minister, Robb said the agency would be ’ready by the
autumn of this year, and expectant from the new year on’.
Recognition is tasked with managing all shadow cabinet appearances in
the north of England during the campaign.
The appointment of Recognition comes just days after the hiring of
Newcastle’s Yellow M advertising agency.
Robb said: ’Hague demonstrated his commitment to the regions when
choosing the Tory Party’s advertising and PR agencies. The north of
England can claim to have made a real break into the London-dominated