PUBLIC SECTOR: Hughes hired to boost Crimestoppers PR

Crimestoppers Trust has employed its first full-time PR manager. The charity has taken on Nicole Hughes, who has spent the last five years in Australia as senior media adviser for Victoria Police in Melbourne. Hughes has been briefed to raise the charity’s profile, in the wake of research which showed that, although its name had a high recognition factor, very few people knew what it did. ’You’d be amazed how many people thought it was a TV programme,’ Hughes says. She will report to trust director Digby Carter, and will be assisted during the first year by the current part-time PR adviser, Neville Wade.

Crimestoppers Trust has employed its first full-time PR manager.

The charity has taken on Nicole Hughes, who has spent the last five

years in Australia as senior media adviser for Victoria Police in

Melbourne. Hughes has been briefed to raise the charity’s profile, in

the wake of research which showed that, although its name had a high

recognition factor, very few people knew what it did. ’You’d be amazed

how many people thought it was a TV programme,’ Hughes says. She will

report to trust director Digby Carter, and will be assisted during the

first year by the current part-time PR adviser, Neville Wade.



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