Porsche seeks new corporate comms head

Sports car manufacturer Porsche GB is looking to recruit a corporate communications manager following James Pillar’s move to car retailer Virgin Cars.

Sports car manufacturer Porsche GB is looking to recruit a

corporate communications manager following James Pillar’s move to car

retailer Virgin Cars.



The appointee will take on the responsibility of managing the Porsche

brand and all the public faces of the company - from press relations

through to customer magazines and events.



Porsche PRO Natalie Savage has been in charge of the company’s PR since

Pillar’s departure at the end of April.



’The recruitment process is in place and we hope to have someone in the

near future, but I am covering in the mean time,’ she said.



The sports car giant is hoping to recruit externally for Pillar’s

replacement.



Pillar left Porsche after six years with the firm to join Virgin Cars’

recently launched on and off-line car sales venture. His role with

Virgin will be to raise awareness of its internet car-buying service and

to begin developing an in-house PR team.



Pillar said: ’Until now Virgin has been concentrating mainly on the

launch, but my objective is to continue raising awareness of the Virgin

Cars proposition. I’m a great believer in the power of the in-house PR

team, although it is still early days,’ he said.



Virgin Cars uses one external agency, motor specialist Harrison Sadler,

on a press relations brief.



Pillar, who previously worked with car manufacturer TVR managing its

public relations and motor sports activity, reports to Porsche sales and

marketing director John Hillier.



Virgin Cars is Richard Branson’s launch into the fast expanding

net-based car import industry. The company aims to offer cars direct

from the manufacturer at up to 40 per cent less than existing prices,

via the internet and by phone or fax.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in