August.One claims first in WAP information site

August.One Communications is set to become one of the first consultancies in the world to introduce a mobile phone internet service. The agency is launching the wireless application protocol (WAP) service to make information accessible to clients, staff and press, anytime and anywhere in the world.

August.One Communications is set to become one of the first

consultancies in the world to introduce a mobile phone internet service.

The agency is launching the wireless application protocol (WAP) service

to make information accessible to clients, staff and press, anytime and

anywhere in the world.



Information will be immediately accessible through the WAP site while on

the move, and without a landline or a PC.



According to Robert Grupe, head of August.One’s digital services, the

aim in launching the service now is to remain ahead of the majority of

PR agencies as WAP technology takes off.



’This service will complement what everyone already has in their bags

and pockets,’ he said. ’Right now people have to go back to their

offices to pick up information, but with this they can access it

immediately anywhere.’



Over the next year, August.One is planning to provide WAP services to

clients, journalists and staff, including delivering real-time

announcements, contact details and documents. The consultancy hopes the

new WAP service will complement its existing web site rather than

replace it.



Grupe said: ’The service will give people easy and immediate access to

information and then for further background details, or pictures or

audio clips, they can access our web site.’



Leader, p10.



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