GCI London has been appointed by transnational legal services
organisation CMS following a three-way pitch.
The account, with estimated six-figure fees, is a multi-market PR
programme, initially rolled out in Europe, with potential to develop
further as CMS signs up new partners.
Conor Pickering, head of professional services at GCI London will lead
the account, reporting to Andrew Powell, head of marketing at CMS.
CMS is an organisation that brings law firms under a single marketing
banner. It has 34 offices in 19 countries which are gradually being
rebranded and restructured so that in three or four years, they will
have formed a global law firm with a single name and structure. Many
perceive this practice to be the future of the legal industry.
CMS partner agencies generate fee income of over pounds 185 million and