National commercial radio station Talk Sport is on the verge of
handing public affairs consultancy GPC a watching brief in the run-up to
the publication later this year of the Government’s Communications White
The station, which was relaunched last January by its owner, The
Wireless Group, is understood to have made a decision to bring GPC on
board late last week.
The agency is tasked with keeping the station - which reaches 2.5
million listeners each week, according to the latest figures - informed
of events as the white paper is put together. The document, being
compiled by the Department of Trade and Industry and the Department of
Culture, Media and Sport, is scheduled for late autumn.
The head of GPC’s media industries practice David Sowells will head the
account, reporting directly to Wireless Group chairman and CEO Kelvin
GPC MD Peter Bingle declined to confirm the agency had been appointed,
or to comment on the brief.