Top five UK energy firm PowerGen has brought in Fishburn Hedges as
its retained public affairs agency after a four-way pitch, understood to
have included the incumbent of more than three years, GPC.
The brief covers government and stakeholder relations. In addition to
maintaining contacts with the Department of Trade and Industry and other
state bodies, FH has been tasked with widening the company’s
’stakeholder base’ to include think-tanks, environmental groups and
Director Anne Rossiter, together with consultants Miles Celic, Lee
Whitehead and Tim Matthews, will run the account, reporting to corporate
affairs director Esther Kaposi and public affairs manager Chris Norton,
who ran the pitch.
Issues facing PowerGen include the climate change levy, a tax included
in the Finance Bill during the last budget. It is aimed at deterring
companies from overusing energy by charging for every megawatt used. The
levy is set to come into force for the next fiscal year.
The company, which owns and builds power stations as well as retailing
gas, electricity and telecoms space, is also concerned by the new
electricity trading arrangements set down by the Government.
Kaposi said: ’PowerGen is entering an exciting phase with continuing
change in the UK energy market.’ The company, which is listed on the
London Stock Exchange, uses Brunswick for financial and corporate
For product and pricing PR, effectively the consumer strand, PowerGen
retains Lexis PR.