Hed Kandi appoints Punk to position it as glamorous party lifestyle brand

Hed Kandi has appointed Punk to position it as 'the world's most glamorous party lifestyle brand'.

Punk appointed: Hed Kandi brief
Punk appointed: Hed Kandi brief

Punk will work alongside Hed Kandi’s music and events team and will manage the international press office.

As well as promoting new albums, Punk will promote Hed Kandi events globally including the UK, Africa, Japan, Thailand, Dubai, Hong Kong and the weekly Ibiza night as Es Paradis on Saturdays.
The agency won the global account following a competitive pitch.

Phil Faversham, Hed Kandi’s brand director, said: ‘The pitch Punk presented to us was by far the strongest out of all the companies we talked to – the team's creativity, knowledge and passion stood out immensely.’

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