Frances Dunkels has joined the Royal Household as the first ever
director of PR and marketing for the Royal Collection.
Dunkels joined this week from the British Museum, where she was most
recently head of corporate communications. She spent 20 years at the
museum in a variety of roles, moving into PR and communications in 1989.
Andrew Hamilton, head of media relations, has taken on her
responsibilities while the museum reviews the corporate communications
The Royal Collection brings together over 9,000 pictures, books, pieces
of furniture, sculpture and jewellery, including the Crown Jewels.
It has been created by various members of the Royal family and is the
only major collection to receive no Government or external funding.
Simon Lewis, communications secretary to the Queen, said the decision to
appoint a director of PR was ’all part of the broader approach to
communications’ he had instigated following his secondment from Centrica
nearly two years ago.
Dunkels will also deal with issues such as the refurbishment of the
Queen’s Gallery at Buckingham Palace.
She reports to Ted Hewlett, MD of Royal Collection Enterprises, the
trading arm of the Royal Collection which raises funds through visitor
admissions to venues such as the Palace of Holyrood House and Windsor
Castle, and associated shops at these locations. Both venues house some
of the collection.