The homeless who sleep out in Finsbury Circus were kicked out last
week when a bunch from IT PR company Kaizo slept out to raise money and
awareness for the National Children’s Home.
Ninety-six top IT executives including Microsoft UK MD, Neil Holloway
and Ken Deeks, MD of Kaizo slept out on what was called ’Byte Night’
aimed at raising pounds 100,000 to pounds 150,000 for the charity House
our Youth 2000 campaign.
The sleep-out also aimed to raise awareness of the plight of youth
Deeks is honest about what he was trying to achieve. ’This is of course
symbolic, what they have, is what we haven’t and that is
This is the second year that Kaizo has backed this campaign. Last year
35 people participated in the sleep-out.
Deeks has become a passionate advocate for the House our Youth 2000
campaign since seeing it advertised on the tube. He cites that 250,000
young people aged between 16-20 are presently homeless.
Each individual has been sponsored by a mixture of corporations and
friends and each aims to raise around pounds 2,000 each.