Emap Metro has appointed Greg Williams as editor of Arena, the
men’s style title it bought as part of the Wagadon portfolio of
magazines in July.
Arena’s sales have been suffering, with the most recent ABC figures
showing a circulation of 46,777, down 27 per cent year-on-year.
Williams replaces Ekow Eshun, Arena’s editor since 1995, who will
continue to contribute to the magazine while pursuing a career in
Williams, previously commissioning editor at both Esquire and Arena,
became deputy editor of Arena in February 1997.
He plans to redesign the magazine in the run-up to March in an attempt
to check its sliding sales.
’The first task is to re-establish Arena’s reputation as the most
stylish and upmarket title in the men’s market,’ he said. He added that
he plans to make further appointments to strengthen the team and keep
the magazine fresh.
’I want to step away from the rest of the market, which is creatively
stymied,’ he said. ’You can produce a creatively stunning magazine that
Arena was first established by Wagadon, the publishing house which
founded The Face, and was bought by Emap for an estimated pounds 20