FRANKFURT: Microsoft is to seek an agency to promote its on-line
business and has retained Hunzinger Information to promote Bill Gates
and general manager of Microsoft Germany, Richard Roy, in broadcast and
print media. Hunzinger will also arrange a contact programme for Roy
with politicians and industry leaders. Hunzinger was appointed last
month to a corporate and public affairs brief. The agency reports to Roy
and Microsoft corporate PR head in Germany, Kurt Braatz.