BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to
promote the opening of its eighth store in Spain. SCR pitched against
Bassat Ogilvy Group, which is M&S’ retained PR agency across Spain, and
Tandem DDB, which has won the advertising for the launch. The new
seven-floor store is the second in Barcelona in a building M&S has
restored with a pounds 20 million investment. The agency reports to M&S
Barcelona general manager Karen Stock.