BORDER LINES: M&S picks SCR for store launch

BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to promote the opening of its eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M&S’ retained PR agency across Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store is the second in Barcelona in a building M&S has restored with a pounds 20 million investment. The agency reports to M&S Barcelona general manager Karen Stock.

BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to

promote the opening of its eighth store in Spain. SCR pitched against

Bassat Ogilvy Group, which is M&S’ retained PR agency across Spain, and

Tandem DDB, which has won the advertising for the launch. The new

seven-floor store is the second in Barcelona in a building M&S has

restored with a pounds 20 million investment. The agency reports to M&S

Barcelona general manager Karen Stock.



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