PARIS: Ketchum has seen off Beaufixe and I&E to handle PR for the
white goods division of consumer electrical giant Electrolux in France.
The consumer and trade contract includes Electrolux brands Arthur
Martin, Faure, Zanussi and AEG. Ketchum France MD Jean-Martial Ribes
said: ’The idea is to get Electrolux brands talked about in the consumer
press. It has one of the best product ranges in the white goods market.’
The work will be led by account director Sandra Cardinali.