Opinion: From our Readers - Comms teams will do more for less ..

We are realistic that a shrinking state will spend less on communications.

As some organisations merge, no doubt some communications teams will be asked to do more with less.

Yes the pressure is on, but as communications professionals, we know our work is often vital. Forget evaluation reports - this is a good time to remind CEOs of the actual evidence that PR works and supports their organisational objectives.

Communications is now an essential function for modern organisations - especially those going through major change - and as an industry we must make sure people know that.

Justin McKeown, divisional director, Grayling

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