Bottle grabs Rentokil task

Rentokil has appointed Bottle PR to handle a consumer and business-to-business brief.

The pest control firm has selected Bottle to handle commercial and residential PR, taking over from Brands2Life. Rentokil appointed Bottle following a competitive pitch.

Brands2Life was criticised in March by The Guardian's Ben Goldacre in his Bad Science column over a story about the number of dead cockroaches, bed bugs and fleas found on trains put out by the agency.

The agency had held the account since 2007, but did not repitch for the brief.

Bottle senior PR consultant Amanda Politzer said the agency was planning 'a summer of campaigns'.

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