Top 20 financial services group Saga Services has appointed Kinross
and Render after a three-way pitch involving First Financial and Charles
The corporate and consumer PR brief will last a year and carries fees
over pounds 100,000, including some project work.
Saga Services was set up by the fourth-largest privately owned company
in the UK, the Saga Group, in 1987, to offer financial products to the
Sue Laybourne, a director at Kinross and Render, said: ’There are 12
million people over 50 in the UK and one in every three households is a
Saga Group customer.’
Kinross and Render is looking to raise awareness of Saga’s motor, home
and private medical insurance, as well as its share dealing service.
Saga wishes to build upon its public profile, which is predominantly as
a travel company for the over-50s.