Food company the Pillsbury Group is believed to be reviewing the PR
agencies working for its major UK brands, including Haagen-Dazs.
Four brands are involved in the review: Haagen-Dazs and Pillsbury frozen
snacks, which are handled by Biss Lancaster; and Green Giant vegetables
and Old El Paso which are handled by The Red Consultancy . The repitch
may lead to a change in strategy for Pillsbury, with a single agency
being appointed to work across all four brands.
The Red Consultancy is understood not to be repitching as it seeks to
diversify its client base outside the food and drink sector with recent
client wins including Ladbrokes International and NatWest.
Pillsbury’s other existing food brand - frozen pastry range Jus Rol -
retains Brooks and Vernons.
Pillsbury, Biss Lancaster and The Red Consultancy were unavailable for
comment at the time of going to press.
Pillsbury was acquired in 1989 by Grand Metropolitan, which merged with
Guinness in 1997 to create Diageo. Last year Diageo sold Pillsbury
brands, including Underwood potted meat, B&M beans and Pet evaporated