This week’s spot-the-difference-in-the-campaign competition
involves deodorants and cancer charities.
Last year Freud Communications ran a campaign on behalf of Elida
Faberge’s Sure, using Patrick Demarchelier to photograph celebrities in
support of Breast Cancer Care. The pics ran in Marie Claire - along with
the celebs talking about their breasts - and were exhibited and
The Vaseline Intensive Care (also an Elida Faberge brand) campaign for
cancer support centre Gilda’s Club features celebrities talking about
their favourite body parts in Elle magazine, photographed by well-known
photographers. The pictures are being exhibited and auctioned. It was
done by Cairns and Associates, a year after the Freud campaign.
Debbie Taylor, account manager at Cairns, says she was aware of the Sure
’There was a similarity in choosing a media partner, but apart from that
the details were very different,’ she says.
Paul Melody, creative director at Freud was circumspect. ’It’s all in a
good cause,’ he points out. ’And besides, they say imitation is the
sincerest form of flattery.’
Edited by Jennifer Whitehead.