Associated New Media (ANM) is relaunching its women’s portal,
The site was originally set up in October 1999, although launch editor
Nicola Davenport quit to work on a web project for Universal Music. Her
replacement, Maria Trkulja, was unwilling to comment on editorial
She told PRWeek: ’It’s not something I really want to talk about. I
don’t want to say too much about what we are doing.’
Christine Woodman, ANM head of marketing, said: ’We are evaluating what
has been successful.’ The site’s ’community’ elements, such as chat
rooms, will be retained. But the focus of the relaunch will be tighter,
concentrating on 29- to 40-year-olds.
ANM is currently conducting focus groups, hiring journalists and
attempting to make the site easier to access. The relaunch is set for
autumn, with an advertising campaign starting next year.
ANM is part of the Daily Mail, The Mail on Sunday, Evening Standard and
Metro media group.