Rainbow Network, the gay and lesbian web site, has signed a deal to
provide content for Freeserve, the ISP owned by electronics retailer
Alex Friesen, commercial director of Rainbow, said the agreement
provides Freeserve with access to an audience where internet usage is
higher than average and which is used to make purchases online.
Rainbow Network chief executive Gordon Lewis said the tie-up would
provide users with ’the best content, best products and best buys’.
Rainbow will slot into Freeserve’s Lifestyle channel, a spokesman
confirmed. The ISP had been searching for a specific gay and lesbian
’Freeserve has 150 million page impressions; even if we manage to hold
onto a proportion of that, we should benefit,’ Friesen said. Freeserve
previously directed gay and lesbian searches to other ISPs, but will now
push them towards Rainbow.
’It is a premium market and you can charge premium rates for it,’
Launched in September 1999, Rainbow has 45 editorial sections and 15,000
pages on subjects such as fashion, news, film, shopping and events.
Music reviews, travel guides and competitions are also available. It has
12 full-time editorial staff updating the site, plus 25 regular
freelances and 21 regional correspondents. ’There is an insatiable need
for content,’ said Friesen.