Park Ridge, NJ: Hertz, the world’s largest car rental company,
added PR muscle last week with the addition of Richard Broome as staff
vice-president of corporate affairs.
Broome, an attorney, will be responsible for corporate communications,
including PR, media relations and governmental affairs.
He arrives from Selective Insurance Company, where he was vice-president
of corporate communications and governmental affairs.
Broome said he took the Hertz post because ’it’s a great company with a
great reputation - everybody knows who it is’. He said he was also drawn
in by Hertz’s ’openness and eagerness to do new things in a changing
When asked about his PR plans, Broome said it was too early to make
predictions, explaining that he didn’t want ’to put the cart before the
Broome will report to president and CEO Craig Koch and oversee two
staffers in the corporate affairs department. He replaces Joseph Russo.
’My sense was they weren’t looking to change (the position),’ Broome
said. ’They were looking for some continuity.’
Hertz does not employ an agency of record, though it has worked with a
handful of agencies (including Boston’s Regan Communications Group) on a