The PRCA has presented its inaugural Outstanding Young PR
Professional award to the Red Consultancy’s Daisy Turville-Petre.
Turville-Petre, a 25-year-old account manager at Red, won the award
against competition from staff at Harrison Cowley, Countrywide Porter
Novelli and Shine Communications.
The award has been established by FrontLine, the PRCA’s committee of
account executives and managers which promotes involvement in the PRCA
among the younger employees of PRCA member agencies.
Turville-Petre won the award in part for her role in the invention of
Red’s internet-based in-house evaluation system, RED.heat.
She was nominated by Red managing director Lesley Brend, who described
her star employee as ’the Boadicea of evaluation’.