Siemens is reshaping the senior communications brief in its key
Business Services Division, following the promotion of corporate
communications head Salli Randi to a group role.
Randi has already started at Siemens group UK head office in Bracknell,
as number two in a ten-strong department led by corporate communications
head Fionnuala Tennyson.
She is yet to be replaced at SBS, with the company understood to be
considering various options for a changed communications head role
there. One option under review is to turn the job, which reports to the
business head of that division rather than to a group PR chief, in to a
more marketing-focused role.
Another alternative involves turning it into an international role,
reflecting the fact that Siemens operates in 190 countries around the
world - more than any other company.
Randi’s group job at Siemens sees her take control of media relations,
internet and intranet development and government affairs.
She is expected to work closely with Siemens’ retained agencies, the Red
Consultancy, which handles the company’s corporate PR in the UK and DLA
Upstream, which runs Siemens’ public affairs programmes.
No financial agency is used in the UK because Siemens is listed on the
Frankfurt stock exchange. The company plans to list in New York next
Siemens, which employs 15,000 in the UK, is the world’s largest company
by staff numbers, with a total employee count of more than 400,000.